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The brand is a unique business experience, tangible & non-tangible, both simultaneously and can be felt at every touchpoint of the business. It's entirely different from the development of a corporate identity.
Consider Us Your CBO (Chief Brand Officer)
WHAT DOES A CBO DO?
As organizations seek to revolutionize the customer experience, a distinct new figure has arisen: The Chief Brand Officer (CBO). With their rare blend of skills that encompass both creativity and management--not only Dreaming, Managing, and Science-mindedness but also Aesthetics--the CBO is uniquely qualified to bring strategies alive with style.
Conventional CEOs tend only to specialize within one field and do not possess this particular combination of qualifications required for success in such an endeavor.
BRAND MANAGEMENT AS SERVICE
Every brand comprises visible and hidden components - think of it like an iceberg. A Chief Brand Officer's responsibility lies in managing the entirety of this experience.
Our brand-management strategies are designed to give businesses a 360° approach - From envisioning the future and demand planning to supply chain management to consumer retention.
By immersing ourselves in this holistic view of 7P's – Processes, People, Product, Pricing, Placement Promotion & Physical Evidence – Our clients enjoy increased revenue streams and improved profitability.
Corporate guidelines for brand standardization
Visual guidelines (corporate + social + physical space)
Brand voice & tone
Brand experience at all touchpoints
Brand corporate identity design
Branding architecture design (Pyramid of advantages, The benefit ladder, Consumer persona, Strategy)
Brand experience design
Brand experience management (Leading the one eye vision remotely)
we are with you throughout the customer's journey. From discovery to consideration, conversion to retention.
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