A brand's name, tagline, and editorial style all come together to form the brand's unique voice. This voice is a crucial component of an organization's overall brand identity, and it's important to carefully consider it as you develop your brand's visual elements.
Imagine that your brand was a person. What would they sound like? Would they be loud and boisterous, or quiet and shy? Would they have a sense of humor, or would they be more educational in nature? These are all questions to consider when thinking about your brand's voice.
Having a deliberate brand voice is important for a successful brand. It allows you to personalize your brand, making it stand out from the crowd and allowing customers to connect with your brand on a deeper level.
So how do you develop a brand voice that truly reflects your organization's personality and values? Here are some steps to get started:
Know your target audience:
Understanding your target audience is key to developing a brand voice that resonates with them. Think about what they want and need from your brand, and how your brand voice can meet those needs.
Define your brand personality:
Take some time to define the personality of your brand. What values does it embody? What is its tone of voice? How does it communicate with its customers?
Choose the right words:
Your brand voice should be consistent across all touchpoints, from your website to your social media accounts. Choose words that reflect your brand personality and make sure they are used consistently.
Consider using a brand spokesperson:
If you can't seem to get a handle on your brand voice, consider using a brand spokesperson. This could be a real person or an animated character, but the key is to choose someone who embodies the personality of your brand.